You can still snag LG’s C4 OLED TV at half the price
Strong Value
TL;DR
LG’s 48-inch C4 OLED TV is available at $799.96, $800 off, with the newer C5 model also discounted. Both offer 4K OLED displays, gaming features, and smart assistants as of October 2025.
Analysis
This pricing move by LG highlights the competitive pressure in the premium TV market, especially for OLED technology favored by gamers and cinephiles. The C4’s strong feature set at half price makes it a compelling value proposition, potentially accelerating OLED adoption. While the C5 offers incremental upgrades, the C4’s discount could influence consumer buying decisions and retailer inventory strategies. For the AI and tech industry, integration of voice assistants like Alexa and Google Assistant in these TVs reflects ongoing trends in smart home convergence. Watching how LG balances innovation with pricing will be key for market positioning.
Source
The Verge↗